Wherein location Aotearoa? Encountering Constitutional Nomos in acts of letting ‘our place’ speak: a view through the labels and self-descriptions of the contemporary Wine Industry of Aotearoa/New Zealand

The social and legal constitution of New Zealand has undergone a revolution in the last forty years centered around a reconceptualization of the role and practical effects of Te Tiriti o Waitangi of 1840 which is now regarded as the foundational ‘constitutional’ document. In parallel there has been a renaissance of Te Roa Māori as an official state language (1987) and the educational system and Government is called upon to acknowledge ‘the principles of the Treaty of Waitangi, and the bicultural foundations of Aotearoa/New Zealand’.
But what does or would mean it mean to ‘have bicultural foundations’? The wine industry is taken as the object of study as it has developed from the experiments in the 1970s to a world player currently. Images, concepts and claims of expressing place drawn from Te ao Māori are widely used; but is this a search for a new identity in a self-confident bi- or multi-cultural social evolving arena – a blending of epistemologies – or cultural appropriation?