The attentive analysis of the European documents on AI demonstrates that they are critically influenced by the four principles of bioethics by Beauchamp and Childress. However, European philosophers have been discussing that the four principles are unsuited to Europe for 20 years. Therefore, we mainly ask in this article whether the European Institutions adopted and promoted a “European” Approach to artificial intelligence with the recent documents regarding the applications of artificial intelligence. To answer this question, we consider the concept of human dignity and its relation with the right to self-determination in the light of European Union law and the case-law of the European Courts. We conclude that the “dignitarian” use of the concept as an objective criteria in the case-law of the European courts illustrates that human dignity could pose a limit to (i) the kind of AI applications we develop and (ii) the kind of uses we allow, even when freely chosen by the individual.