Rethinking Public Diplomacy

In the past few years, countries worldwide had to face and solve many issues related to democracy and elections, public health regulations, and the use of technology. In doing so, they had to consider citizens but also the opinion of the international audience. In some cases, the way governments managed and are still managing these issues improved their image inside the country and in the international arena. In this proposed presentation, using South Korea as the main example, I will discuss how public health challenges became a way to improve countries' soft power through public diplomacy.