Fashion foundations are increasingly supporting and promoting cultural heritage, filling the gaps of public institutions. This also gives significant advantages to the fashion brands. The presentation will analyze these new forms of public-private partnership.

Our 2020 Annual Conference was scheduled to be held at the University of Wrocław in Poland on July 9-11, 2020.
Due to the COVID-19 pandemic, our next Annual Conference will take place from July 8-10, 2021. The conference, "ICON•S Mundo", will be held online. Details regarding the organization of the 2021 Conference will follow soon.
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