Promoting Creativity and Cultural Diversity in the BRICS in the Digital Age

This presentation will discuss the role that cultural and creative industries may play in helping the BRICS contribute to global governance in times of change, by focusing on international cultural cooperation among the BRICS and towards other countries. It aims at raising debate on the possible content of a future common BRICS agenda on culture, cultural diversity and the creative economy, founded on the 2005 UNESCO Convention on the Protection and Promotion of the Diversity of Cultural Expressions and taking full account of the challenges and opportunities brought by the digital economy with respect to cultural diversity.