FAMILY VLOGGING AND CHILDREN'S EXPOSITION FROM THE PERSPECTIVE OF THE UN GUIDING PRINCIPLES ON BUSINESS AND HUMAN RIGHTS

The present work aims to analyze the family vlogging phenomenon from the perspective of the UN Guiding Principles on Business and Human Rights. The number of children with internet access has increased every year. According to data released by Statista, in January 2021 there were 59.5% of the global population with internet access. In the case of family vloggers, it is the parents themselves who expose their children by disclosing the family's daily life through accounts linked to digital platforms. Among the risks caused by children's exposure and access to the Internet are commercial exploitation and damage to the harmonious development of their personality. The results of this research demonstrate that companies have a responsibility to create protection methods in their systems that protect children, as well as States must promote human rights in the context of business activities and implement the international documents to which they are party.